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Brochure
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Program information and downloadable handouts
What Are You
Teaching These Kids?
Editors and educators will discuss how prepared our journalism students
are for the real world. Are we doing them any favors in those hallowed
halls, or should they just be getting their shoes dirty chasing stories
for local/school papers? Audience comments will be welcome. What is
expected of today's communicators and where can they best learn
and grow?
Moderator Joanne
Williams, Advisor, The Echo, Olivet College; Panelists Michael J.
McCullough, Battle Creek Enquirer; Bill Brown, Allegan County News;
Linda Sherwood, Advisor, The Paper, Kirtland Community College; Arthur
Brooks, EMU
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Michigan Newspaper Readership News: How to
Sell Effectively
American Opinion
Research CEO Tony Casale will walk us through the latest statewide data
on print and online newspaper use. Learn key selling points to help you
compete in your local market.
Tony Casale, American Opinion Research
Full Report
Presentation
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Blog Liability
& Other Conundrums: What's New On the Legal Front?
Hear the latest news from the legal front and its impact on newspapers.
Is open government an oxymoron? Blogs and libel, copyright and the
Internet and information on scam ads.
Dawn Hertz, Butzel Long
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Reverse Press
Conference
Senate Majority Leader Mike Bishop and Speaker of the House Andy Dillon
along with Senate Minority Leader Mark Schauer and House Minority
Leader Craig DeRoche will meet with members immediately following the
Friday luncheon to ask questions of our members about issues they
report on, the business of newspapering and other issues. A Q & A
from members to the legislative leaders will follow.
Moderator: Ron Dzwonkowski, Detroit Free Press
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Student Critique
of Newspaper Web sites
We're trying to reach you. What do you think we should do differently?
Today's journalism students not only are the future of our newsrooms,
but they represent demographic newspapers and their advertisers
desperately want to reach. Four top student journalists discuss what
works (and what doesn't) on various newspaper Web sites.
Moderator Brian Abbott,
Adviser, Western Herald, WMU. Panelists Adam Fox, The Western Herald,
WMU; Kameel Stanley, Central Michigan Life, CMU; Nicole Babcock, The
Echo, Olivet College; Aaron Crossen, The Valley Vanguard, SVSU
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Circulation
Solutions: Postal /E-editions
Everyone agrees their postage bill is too large. NNA Postal Chair Max
Heath, using information often overlooked, shows you how to prepare
mail to take maximum advantage of the regulations and save hundreds or
even thousands of dollars a year, more than paying for the cost of
attending this seminar!
Max Heath, Landmark Communications
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The Generational
Imperative
Learn about America's five living generations (GI, Silent, Boomers,
GenX, Millennial): how generational strategy is applied in the
marketplace and the workplace; why marketers are pursuing them; their
unique formative years; the unique core values that arose from those
formative years and guide their decision-making; their adulthood;
research, case studies, examples of generational-strategic broadcast
spots and print ads and marketing; tips and tactics for effectively
messaging to each.
Chuck Underwood, Generational Imperative
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Growing Revenue
Without Raising Rates
There is growing advertiser resistance to newspaper ad rate increases,
particularly with continuing circulation declines being announced with
every ABC audit. Raising rates to grow ad revenue has in fact long been
less than fully effective, and sometimes even counterproductive. But
there are ways to grow ad revenue without raising rates. These are non-price, rate-neutral and selective approaches, that almost all
newspapers can use to their advantage. In this session, you will learn
about the strategies and tactics that can be applied in both the short
and long term to boost ad revenue by selling smarter.
Ed Strapagiel, Executive Vice President, Kubas Consultants
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What's
New on the Legal Front (Repeat)
Hear the latest news from the legal front and its impact on newspapers.
Is open government an oxymoron? Blogs and libel, copyright and the
Internet and information on scam ads.
Dawn Hertz, Butzel Long
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Roundtable
Discussions
Participate in conversations on circulation with Dave Zewicky, Monroe Evening News and Chris
Huckle, Cadillac News; Sales
& marketing with Terry Roby, Advance
Newspapers; Small Market Internet Sales with Andy Klevorn, Ludington Daily News and Tim
Gapske, Alpena News;
Reporting Techniques with Jim Wojcik, CMU; Editor dilemmas with Ron
Dzwonkowski, Detroit Free Press
and Marcia Loader, Blissfield Advance;
Online Editions with Paul Bedient, Grand
Haven Tribune and Bill Speer, Alpena
News
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Sharing Niche
Product Ideas
These products hold the potential to grow your consumer and advertiser
audiences. Show your best/worst print/online product, discuss results,
and get feedback for improving its performance. See examples of how one
company's $1 million investment in Newspaper Next innovation yielded an
extensive roster of new non-core print and online products. Get a walk
through of the process and learn some news and advertising department
restructuring ideas that can contribute to your company's growth.
Zeke Fleet, Vice President of Operations/Advertising, Ottaway Newspapers
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President's
Luncheon
Awards
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