|
|
|
|
|
|
Last updated: May 27, 2008
Click to jump directly to these topics:
Inside MPA's Web-based New Hires and Ad Sales Training
Any publisher or ad manager who has too much turnover and no time to properly train new advertising salesperson needs to jump on this. After requests from members needing relief from the revenue losses associated with ad salesperson turnover, our Web-based course for newspaper advertising representatives is now available. While it's designed for new hires, other newspapers that have seen it have already expressed interest putting their veterans through it too.
Download the detailed and printable instructions (pdf)
Watch an overview of the course!
Go straight to the course.
Building a digital newsroom
Building a digital newsroom is a collaborative project between MPA and
Michigan State University School of Journalism Digital Journalism
instructor Bonnie Bucqueroux. Following this blog, viewing the video
and enhancing your technology skills is free for MPA members!
Click
here to get started.
The project will be composed of several parts. Part
one explains how to incorporate video into your Web site while also
considering your budget.
If you have any questions, please feel free to e-mail MPA.
Reporting Short
Course
This
course is an online primer on reporting basics, covering business,
sports, cops & courts, local government, education and basic news
writing topics. It is completely FREE for
MPA member
newspapers and their staffs. Click HERE to get more details about the
Reporting Short Course.
You
will have to login to access the course. To obtain a user name and
password, send your name, e-mail address and newspaper you work with to
mpa@michiganpress.org,
with the subject ShortCourse. Once
you have received your user name and password, click HERE and you
will be able to login and begin the course.
Previous Program Outlines
Winter Convention 2008
Michigan Newspaper Readership News: How to
Sell Effectively
Tony Casale, American Opinion Research
Full Report
Presentation
The Generational Imperative
Chuck Underwood
Presentation
Awards
Presentation
Agenda
|
|
|
|
|
|
|
|
|
|
|
|
