Visit the Newspaper Association of America online at: http://www.naa.org.
NAA is a nonprofit organization representing the $55 billion
newspaper industry. NAA members account for nearly 90 percent of the
daily circulation in the United States and a wide range of nondaily
U.S. newspapers. NAA also has many Canadian and International members.
Educators, university newspapers, press associations and
suppliers/vendors also are members. The Association focuses on six key
strategic priorities that collectively affect the newspaper industry:
marketing, public policy, diversity, industry development, newspaper
operations and readership.
NAA was formed on June 1, 1992, by the merger of seven associations serving the newspaper industry.
The associations included the American Newspaper Publishers
Association (founded in 1887), the Newspaper Advertising Bureau, the
Association of Newspaper Classified Advertising Managers, the
International Circulation Managers Association, the International
Newspapers Advertising and Marketing Executives, the Newspaper
Advertising Co-op Network, and the Newspaper Research Council.
Today, NAA serves the newspaper industry in strategic efforts to:
- Retain or build advertising share in all categories and improve newspapers' sales and marketing capabilities.
- Advocate and communicate the views and interests of newspapers to
all levels of government and support newspapers' interest in First
amendment issues.
- Encourage a diverse work force and reflect diversity in newspaper products.
- Provide research analysis and practical guidance on long-term
competitive developments in order to ensure continued revenue growth
through new products and business development.
- Provide technological guidance to enable newspapers to effectively serve their readers and advertisers.
NAA maintains close, cooperative relations with other newspaper and
journalism organizations, and is a member of the World Association of
Newspapers, the World Press Freedom Committee and the International
Press Telecommunications Council.
Leading NAA and the newspaper industry are 2005-2006 Chairman Jay R. Smith, President of Cox Newspapers, Inc., and NAA President and CEO John Sturm.
